Vanilla Ice Launches Home Improvement Show With RVs


Vanilla ice cream and Mark Alfieri

Vanilla Ice is back with a brand new show.

South Florida-based professional rapper, actor and pinball machine partners with BrandStar Studios to launch “The Vanilla Ice Home Show,” The real deal has learned.

The South Florida-based show is slated to be picked up by a network by the second quarter of next year. Vanilla Ice, real name Robert Van Winkle, said each season will have 13 episodes and the show will rely heavily on virtual and mixed reality technology.

The focus will be on renovating parts of the upscale celebrity homes, including kitchens, bathrooms, and closets, and showing viewers how to make a renovation more accessible for average homeowners. . It will be produced by BrandStar Studios, based in Deerfield Beach. Van Winkle’s construction partner Wes Kain is also working on the show, according to a statement.

“We will be showcasing some of the luxury cuisines of Palm Beach and South Florida billionaires,” said Van Winkle, who lives in Manalapan.

Mark Alfieri, CEO of BrandStar and co-executive producer of the series, said BrandStar has invested several million dollars in the studio’s behind-the-scenes production technology, which speeds up the production process. It’s the same technology that Lucas Films used for the first season of “The Mandalorian,” Alfieri said.

The first episode of the new Vanilla Ice show will focus on renovating the outdoor kitchen of famous restaurateur and TV host Guy Fieri, then show viewers how to do a similar project in a more affordable way. To speed up the process, the show will complete the project virtually first, he said.

“We’re going to use this virtual world to speed up the building process… Instead of just sitting there and watching ourselves drive nails in and waste time,” Van Winkle said.

The “Ice, Ice Baby” rapper has been in the home turnaround business for almost 30 years, he said, and he starred in “The Vanilla Ice Project” on the DIY Network for 10 seasons.

Its new show will showcase cutting-edge smart home features and gadgets, like an LED backsplash that can have the appearance of marble, or a wall-mounted wallpaper TV. “You’re not going to see anything in this aisle 10 show,” he said. “It’s more informative and really takes people on a journey through the latest and greatest in home technology, home design. “

Van Winkle has remodeled homes for the ultra-rich in South Florida where he didn’t have to worry about staying on a budget.

“As a builder, I like it,” he said. “It inspires me to go out and find the coolest and coolest things possible. “


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