TikTok goes back to basics with #buttertok and other budget food trends
Social media app TikTok is perhaps notorious for sending the most unlikely foods virally – cloud bread (#cloudbread) alone has clocked 3.2 billion views. However, #foodtok is getting back to basics, with a recent surge in viral content on how to make basic ingredients and condiments. With grocery store prices rising, TikTok may have the answer to more economical (and delicious) cooking.
From students making fresh butter in the back of the classroom to chefs making deluxe compound butter with fresh herbs, everyone is #buttertok. The hashtag has over 318 million views, filled with videos of people whipping cream until it separates satisfyingly.
“People see that making butter is a beautiful thing and an easy process. They are shocked to see how butter is actually made from cream,” says Cherie Denham (@cheriedenhamcooks), an Irish TikToker whose viral video on DIY butter has accumulated more than 30 million views. Many people “duet” her video, reacting in shock to the simple and satisfying process.
“[Viewers] I couldn’t believe it when I churned the Irish Cream and it split into butter and buttermilk! So many people have commented – “I never knew how buttermilk was made – or butter.”
Denham says it’s not only cheaper to make your own butter, but it’s also of higher quality. “For me, it’s more economical to make my own butter. From a pint of cream I get 250g of butter and enough buttermilk for a small loaf of Irish soda bread,” she says. “Homemade butter is creamier and smoother than store-bought, and it has a nice golden color.”
Mayonnaise is another popular DIY condiment. Videos mixing eggs, oil and acid have received more than 620 million views under #mayonnaise.
American TikToker cook Brittnee Ciara (@britneeciara) showed 12 million people on the app how to make tastier homemade mayonnaise at home.
“Commercial mayonnaise uses vinegar and adds a ton of preservatives that keep an egg product stable, but don’t do you too much favor when it comes to flavor,” says Ciara, who likes the small effort, big payoff nature of do-it-yourself staples.
“Making mayonnaise or butter from scratch totally sounds like doing the max, but the thing is, they both take less energy than it takes me to put on some pants and run to the store. , which shocked many of my viewers.”
She also noticed that commenters on her videos were relieved to find a cheaper alternative.
“A lot of my reviews mention that the cost of butter near them has skyrocketed, while heavy cream is quite affordable,” she says.
“I’m in Atlanta where a jar of mayonnaise is about $6 [USD]I can spend the same $6 on ingredients and make three or four jars of mayonnaise with the amount.”
TikTokers are also tinkering with more expensive condiments. Chili oil and candied garlic are two of the most popular (the hashtags have 228 million views and 281 million views respectively) due to TikTok’s growing appetite for ingredients.
Melburnian and self-proclaimed “Garlic Queen” of TikTok, Daen Lia (@Daenskitchen) has 1.2 million followers and had 23.4 million views on her video making candied garlic with chilli oil in its ASMR (Autonomous Sensory Meridian Response) style.
Daen’s famous garlic confit in progress. Photo: Luis Ascui
“I find candied garlic to be one of the most beautiful things you can cook,” says Lia. “Not only for its aesthetics, but also for its sounds.”
Lia says not only are these homemade products “luxurious” and versatile, but they’re less expensive.
“If you want to buy good quality chili oil that uses high quality ingredients…then you’re going to pay a higher amount,” she says. “It’s going to be a lot cheaper to make condiments at home than to buy these higher-end products at the grocery store.”
Five tips for making your own condiments at home
Use quality ingredients
“To start, use high-quality ingredients if you can.” Said Lia. “Since condiments generally require a minimum of ingredients to make, you’ll really taste every element used to make it. High-quality ingredients will give your condiment a much more pleasant flavor and color.”
Use leftover buttermilk
“The remaining buttermilk is sweet, it tastes totally different from the buttermilk in the stores,” says Denham. Ciara suggests putting it to good use to “make really good pancakes, buttermilk cookies, or a brine for fried chicken.”
Make sure the ingredients are at room temperature
To make butter and mayonnaise at home, temperature matters. Denham says that when making the butter, “take your cream out of the fridge for 2 hours before churning, it speeds up the process.”
Similarly, Ciara makes mayonnaise with “pasteurized eggs at room temperature, as cold eggs can result in a thin sauce.”
Raise your butter three times in cold water
“Wash your butter in ice water to get rid of the buttermilk, you may need to change the water 2 or 3 times!” Says Denham. “Your butter lasts longer without going rancid. Cold water also helps firm up the butter.”
Invest in good pots
Lia suggests “investing in a collection of jars to store your condiments. These can be found at the grocery store, op-shop, or can be jars you’ve repurposed, but make sure you have them. on hand !”