Suffolk: Grundisburgh Dog deli praised by the Sunday Times

12:17 18 May 2022

An east Suffolk delicatessen shop has been included in a national newspaper’s guide to “trendy grocery stores” that are popular with millennials.

The Grundisburgh Dog Delicatessen, near Woodbridge, has been included in a Sunday Times article highlighting a new wave of grocery stores in the country.

Titled “Hip Grocery Stores Where Millennials Shop Now,” the article talks about the “obsession with all things gourmet” that has emerged since the first lockdown, with the public “spending more on foods that not only us fueled but also delighted us”.

The Grundisburgh Dog Delicatessen started in the Covid lockdown and has grown into a business that regularly receives national attention.

Having started as a side project to The Dog at Grundisburgh, the deli moved into permanent residence in the village of Suffolk in 2021.

It has since won a national award for being East Anglia’s best farm/delicatessen shop.

The Sunday Times article reads: ‘In Suffolk, the Dog at Grundisburgh pub lockdown pop-up is now the Grundisburgh Dog Delicatessen, with its own premises in the village square: think luxury hampers including Butterworths coffee beans roasted in Suffolk, local honey, chocolates and seasonings.”

Eilir Rogers opened The Grundisburgh Dog Delicatessen Ltd last year
– Credit: Sarah Lucy Brown

The article also shows how important Instagram and social media are in getting people to go to independent stores, and it’s something that Eilir Rogers, owner of the business, is well aware of.

She said: “I’m really thrilled with the mention.

“It’s nice to be recognized, I spend a lot of time and attention on my Instagram and photography and it’s clearly paying off.

“We want our food to look good and taste good.”

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