Pharrell, Benny the Butcher and more
Pharrell leads the pack with his latest video for “Cash In Cash Out.” Rubi Rose recently dropped “Wifey.”
After teasing his new single “Cash In Cash Out,” Pharrell finally released a video featuring 21 Savage and Tyler, The Creator.
Last week, Benny The Butcher’s “Welcome to the States” also arrived, with a dark message. Nardo Wick returns with “Riot”.
Braxton Cook shares a video for “Same”, his latest single with Marquis Hill.
Take a look at the rest of our picks below.
Pharrell Williams, 21 Savage, Tyler, The Creator – “Cash In Cash Out”
For the animated video “Cash In Cash Out”, Electric Theater Collective creates an expansive universe. In a recent interview with Zane Lowe, Pharrell who produced the track shared that Tyler, The Creator recorded his biting verse for the single ahead of his critically acclaimed final album. He added that he felt 21 verses of Savage and Tyler felt like “dropping two pit bulls.” The music video’s visual effects are robust and it’s one of the most unique videos to arrive in 2022.
Benny The Butcher – “Welcome to America”
Shot in black and white, Benny The Butcher’s “Welcome to the States” urges viewers to remember the racially motivated shooting that took place in Buffalo last month at the hands of a white supremacist. On Kendrick Lamar’s track “We Cry Together” produced by Alchemist, images of President Joe Biden, protests, officers and more are split to drive home the point: the recent shooting deserves more attention.
Nardo Wick – “Riot”
Nardo Wick, who has dreamed of becoming a rapper since he was 14, does just that and more. For his latest video, “Riot,” he seems to be returning to his Jacksonville roots. No features on this one, but it’s clear it’s still in the studio perfecting its craft. Also, the visual is similar to many clips rappers have shared over the past year: just stop with a camera and capture footage that looks natural.
Rubi Rose – “Woman”
Rubi Rose has dropped “Wifey” her latest single. Legit Looks and Rubi direct the clip where she presents her fiery take on how naysayers don’t affect her. Briana Shanee creates four looks for the clip which has a few racy moments (one being a car wash scene). One thing is clear here, Rose controls her image.
Kidd Kenn – “Body”
You might recognize Kidd Kenn as the first gay rapper to appear in the 2021 BET Hip-Hop Award Cypher. He returns with “Body,” an energetic single that encourages listeners to embrace their bodies whether they’re augmented or not. . A hilarious moment in the video is when a young girl changes the appearance of Ken Barbie dolls, including Kidd Kenn.
Braxton Cook, Marquis Hill – “The Same”
Braxton Cook is working on a new album, but for now he’s shared ‘The Same’, a new track featuring Marquis Hill. The accompanying video shows Cook in his element at his Los Angeles home alongside his wife and relaxing by the beach. Intimate moments are plentiful in the video which is edited with a vintage look throughout.