Millions of Britons have become more adventurous with diets – thanks to social media cooking

Baked oats was the most popular “how to” recipe, followed by folded tortilla sandwich, feta pasta, salmon rice bowl and cloud bread.

The research was commissioned by wellness platform Able, which matches users with holistic wellness coaches.

It emerged that 42% of respondents say social media has made them more adventurous in the kitchen.

But while many users have taken to social media recipes for health reasons (47%), there is also widespread confusion about what is actually healthy to eat.

Carolyn Nicholas, Certified Functional Medicine Health Coach at Able, said: “Our research shows that 38% of people think the Salmon Rice Bowl is healthy – but at 458 calories per serving, we would advise reducing the amount. of rice, using wild salmon and an avocado oil mayonnaise for the good fats, and save this one for dinner.

“This recipe also includes sriracha, which can be high in sugar.”

It also emerged that four out of ten respondents considered cooked oats to be healthy.

But Carolyn added: “It’s the equivalent of a breakfast dessert. Although there is no added sugar in the recipe, this one is potentially very glycemic due to the oats, banana and the type of chocolate you use.

“If you’re looking for foods to help you lose weight sustainably, we don’t recommend starting your day with this.

“Meanwhile, only 20% think feta pasta is good for you, but it has a lot of potential.

“Some healthy adjustments would be to reduce your portion of pasta, or better yet, replace it with healthier alternatives like zucchini or squash noodles.

“Keep a good oil like olive or avocado and experiment with adding a few more greens.”

More than half of respondents surveyed, via OnePoll, felt confident enough to serve their social media-inspired meals to friends or family.

But foodies are obviously ready to eat healthier – more than half (54%) said they think recipe videos on social media should contain “calorie counters”.

And a fifth would even go so far as to ask a coach about the calories present in the food trends he sees on social networks, if he had access to it.

In response to the findings, professional wellness coaches at Able reviewed the 15 most popular food trends on social media, as many Britons have mistakenly assumed their nutritional value.

Carolyn added: ‘The main upshot of this is to always read labels and think about what you’re putting into your body, or consult your Able trainer before automatically taking what you’re being told on social media as gospel. , because portions are often wrong.

“But there are easy tweaks you can implement on certain recipes to make them healthier. When in doubt, consulting a professional wellness coach is a good start.


  1. Oats in the oven
  2. Folded Tortilla Sandwich
  3. Feta Pasta
  4. Salmon rice bowl
  5. Cloud bread
  6. Pesto Eggs
  7. Vodka Pasta
  8. Dalgona coffee
  9. pepper sandwich
  10. frozen honey


  1. Baked oats – 466.7 calories per serving (about 37 minutes of running)
  2. Folded tortilla sandwich – 528.8 calories per serving (about 42 minutes of racing)
  3. Feta pasta – 380 calories per serving (about 30 minutes running)
  4. Salmon Rice Bowl – 458 calories per serving (about 37 minutes of racing)
  5. Pesto Eggs – 276 calories per serving with scrambled eggs (about 22 minutes running)
  6. Vodka Pasta – 240 calories per serving (about 19 minutes of running)
  7. Cloud bread – 36 calories per piece (about 3 minutes of running)
  8. Bell Pepper Sandwich – 652 calories per serving (about 52 minutes of racing)
  9. Cereal Donut – 452 calories per serving (about 36 minutes of running)
  10. Dalgona coffee – 211 calories per cup (about 17 minutes of running)

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