Interest in practical cooking on the rise
LEBANON, Tennessee (WTVF) – There is no doubt that the pandemic has changed our lives in many ways. One of them concerns the kitchen. A growing trend across America is home cooking, and people are turning to any resource to teach them how.
A YouTube cooking page is called Welcome to Nealville. So where is Nealville? Well, this is the kitchen of Jaywanna Neal and her two stage-stealing sons.
âI have my two chefs with me,â Neal said in a video. “We have Maliki. We have Christopher.”
It was last year that Neal launched his YouTube tutorial channel. It comes with all the good stuff.
âWe have lasagna, spaghetti, pies, cakes,â she said. “One of the most popular things on the chain is my banana pudding.”
Neal’s rule is above all his motto.
“It’s your kitchen! Do whatever you want!” She smiled.
A family production, her husband Jonathan takes care of the music for the videos. Neal and the boys manage the content. Together, the team works to bring back the dinner table.
âAt the table is where you find out most of the things about your family,â Neal said. âFood just helps bring you together. “
Neal isn’t the only one feeling this. There are signs that many are moving away from microwave frozen pizzas and are increasingly interested in learning to cook.
According to market research firm The NPD Group, cookbook sales are up 42% this year from a year ago. Additionally, bakeware sales are up 18% this year compared to the pre-pandemic 2019 period. According to NPD’s subscription video tracks service, the streaming audience for âThe Great British Baking Show “on Netflix is ââup 10% from last year. The trends that started during the pandemic continue to grow.
âThe pandemic struck, so everyone was in their homes,â Neal said. âWhen people can’t go out and the restaurants start to close early and you have a family, they want to eat! “
Neal said the pandemic sparking new interest in cooking has helped boost his subscribers for his cooking channel.
“They think their mom is famous on YouTube!” she laughed, referring to her boys.
A national movement towards more home cooking and family time means a lot to Neal. Since the start of the pandemic, she adopted both Christopher and Maliki from the Villages de Jeunes, becoming their mom.
“Knowing that I was able to take two little ones and bring them into a loving family, that says it all,” she said.
Lessons taught with love. It’s Nealville.