Interactive art exploration based on the new show “Rat in the Kitchen” at Hell’s Kitchen

To celebrate its new “Rat in the Kitchen” cooking contest series, TBS is hosting a one-of-a-kind experience at Hell’s Kitchen next week.

From March 29 through April 2, the OOH “Rat in the Kitchen” art walk will take over 50th Street between 8th and 9th Avenues. Right in the heart of Restaurant Row, visitors will find a winding yellow route of exclusive facilities, branded items and hidden QR codes that will give fans a delicious menu of what to expect in the upcoming series, as well a chance to win exclusive prizes such as a ‘Rat Pack’ filled with Beecher’s Artisan Cheese.

“Rat in the Kitchen is a cooking show and thriller all rolled into one. What better way to immerse our viewers in the mystery than an art walk that allows fans to search for our series’ rat icon in Restaurant Row in Hell’s Kitchen? To celebrate the culinary heart of the show, we’ve combined the facility with a partnership with Beecher’s Homemade Cheeses to create an exclusive “Rat Pack” filled with an assortment of gourmet cheeses. We hope you’ll join us in the hunt and munch on something new with Rat in the Kitchen on TBS,” said Melissa Chambless, TBS EVP Marketing.

Hosted by Natasha Leggero and Ludo Lefebvre, “Rat in the Kitchen” features a mix of professional chefs and passionate home cooks competing in a series of creative culinary challenges in a high-stakes game of cat and mouse. As the contestants try to make money for their bank with each dish, they try to expose an undercover mole (the rat) who is there to sabotage the dishes. At the end of each episode, cooks and viewers will determine who they believe in. is the rat; if the cooks guess correctly they win their bank but if they are successfully tricked the rat walks away with the money.

“Rats in the Kitchen” airs on TBS at 9 p.m. ET/PT on March 31.

Comments are closed.