How the Air Fryer Went Its Way into America’s Heartland

Big kitchen appliance companies like Cosori, Ninja, Cuisinart and Instant Brands quickly introduced their own models. They have added the air fryer feature to other appliances like convection and household ovens and pressure cookers.

When Ms. West, co-creator of the Easy Air Fryer Recipes Facebook group, set out to remodel her kitchen in Shreveport, Louisiana, she decided a stove with an air fryer was a must, even though she already owned five models. of air fryer.

“It’s a great appliance used by everyone,” she said of the air fryer. “All ages, all over the world.”

The first big boom in air fryer sales was in 2017, and the pandemic has given it a boost. Sales in the United States have increased over the past year to just over $1 billion, 20% more than the previous year, said Joe Derochowski, vice president and adviser to the domestic industry at the NPD Group, a market research firm. In 2020, about 36% of US households had an air fryer, but Derochowski said that number will now be higher.

To understand the obsession many people have with the air fryer, it helps to step back to the mid-twentieth century, when food manufacturers learned that crispness and crunch were among the textures most desired by consumers. consumers, said flavor historian Nadia Berenstein. These textures, which required a lot of heat and oil to achieve, had long been difficult to produce in a home kitchen for a weeknight meal.

Frying was available to industrial food processors, Ms Berenstein said. But now the air fryer is “on your counter, bringing home that kind of feeling you had to rely on other people to produce.”

Americans buy more kitchen gadgets than people in the rest of the world, and that’s likely because advertisers promise it will change their lives, said Ruth Cowan, a retired history of science professor at the University. of Pennsylvania and author of a book on home technology. titled “No more work for mom”. American consumer kitchens also tend to have more counter and storage space.

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