Google wants search results to be an “endless stream of visual ideas”
Google Merchant Shopping vice president Matt Madrigal announced that the company will add tools to allow users to make more end-to-end purchases on Google.
Google is redesigning its dominant search engine, and users may find that future results keep them on Google properties even longer.
In its second edition research event, called Search On, Google introduced its latest batch of breakthroughs in search results. The company praised its artificial intelligence and its ability to respond to more specific and complex queries.
Executives said the new AI technology called Multitask Unified Model, or MUM, is 1,000 times more powerful than the BERT model fueling Google search. By extracting data from texts, images and videos, MUM can supposedly tell a user what they need for a specific hike on Mount Fuji.
If you’re looking for men’s sweatshirts, Google will show more results that include links to retailers, blogs and YouTube review videos, said Matt Madrigal, vice president of purchasing for Google merchants. The site will also make recommendations and allow users to compare prices without clicking, he said.
Madrigal gave the example of trying to find “the best hat for little heads” or “that awesome design based on a snowboard”.
While Google’s parent company Alphabet has expanded far beyond online ads to cloud computing, driverless cars and other projects, research remains the lifeblood of the business. But as it grows, the company also pays more to partner content sites.
In the last quarter, Google paid more than $ 1 billion more than Wall Street analysts expected for traffic. These costs have increased by more than 50% compared to the same period a year earlier. Keeping users on Google sites is one way to potentially control costs.
Google has announced that it will bring its image recognition technology, Google Lens, to its Chrome internet browser so that users can see search results next to a website.
“Soon you’ll see a new button in the Google app on your iPhone to make all of the images on the page instantly searchable,” Madrigal said. “You do not have to leave the website you are on.”
The company said it will also include a store’s inventories on its site.
Google Search Vice President Elizabeth Reid said the company will expand what its search results show.
Pandu Nayak, vice president of research, said someone taking a screenshot of a shirt will be able to get recommendations from retailers within Google.
For example, someone taking a picture of a bicycle might research how to fix a particular component.
“We’ll show you everything you need to get your bike back on the track,” he said, showing search results on websites, videos and blogs. The first result posted in his demo was a YouTube video.
Elizabeth Reid, another Google vice president, said the search page would become “an endless stream of visual ideas.”
Google announced several updates to its search results pages on Wednesday.
Google “Search on” event
She said the company is adding a “Things to Know” section that will show step-by-step instructions on how to complete a task or come up with a new technique.
“For example, you can make acrylic paints with items that you can find around your house,” Reid said. “Well, something to do with all those old kitchen sponges.”
Users could learn the “puddle pouring” technique or research famous painters, Reid added.
“Sometimes you just don’t know what you want until you see it,” she said.
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